In early January 2026, Titan officially expanded its wearable lineup with the launch of the Titan AiRA, a smartwatch designed specifically for women. Blending luxury-inspired aesthetics with advanced AI-powered features, the Titan AiRA aims to carve out a strong position in India’s competitive mid-range smartwatch market. With a starting price of ₹6,999, the new smartwatch targets users looking for both fashion-forward design and smart functionality.
Titan is positioning the AiRA as a lifestyle companion rather than just a fitness tracker, focusing on personalization, wellness, and everyday convenience.
AI-Powered Smart Features
The “AiRA” branding highlights Titan’s emphasis on artificial intelligence integrated into daily use. One of the standout additions is AI Chat, an on-device assistant that enables conversational interactions, quick queries, and hands-free access to information directly from the wrist.
Another unique feature is AI Watch Faces, which allow users to generate or customize watch faces using AI. These faces can be matched to outfits, moods, or occasions, reinforcing Titan’s focus on personalization and fashion.
On the health front, the watch includes Titan’s Luna Wellness Suite, offering 24/7 heart rate monitoring, SpO2 tracking, stress monitoring, and advanced sleep analysis with REM-stage insights. These features make the AiRA a comprehensive wellness device suitable for everyday health tracking.
Additional smart features include Bluetooth calling, allowing users to make and receive calls directly from the smartwatch with clear audio quality.
Specifications and Design Highlights
The Titan AiRA features a 1.70-inch square AMOLED display with a peak brightness of 1000 nits, ensuring excellent visibility even in bright outdoor conditions. The display offers a resolution of 336 × 336 pixels, delivering sharp visuals and vibrant colors.
Housed in a premium dual-tone metal case, the smartwatch maintains an ultra-slim 10mm profile, enhancing comfort and elegance. Navigation is handled through a functional rotary crown, making scrolling smooth and intuitive.
Other key specifications include:
- Battery life: Up to 7 days (typical use) and 5 days (heavy use)
- Water resistance: IP68 (dust and water resistant)
- Sports modes: 90+ multisport tracking options
Pricing and Variants
Titan offers the AiRA in multiple variants to suit different style preferences:
- Silicone Strap (Soft Pink): Starting at ₹6,999
- Stainless Steel Mesh (Rose Gold): Around ₹7,499
- Stainless Steel & Ceramic (Two-tone): Around ₹8,499
Why Titan AiRA Matters
With the AiRA, Titan is directly challenging mid-range smartwatches from brands like Noise and Samsung, while differentiating itself through a strong focus on premium fashion and AI-driven personalization. The inclusion of AI Chat, customizable AI watch faces, and a high-brightness AMOLED display at this price point makes the Titan AiRA one of the most compelling women-focused smartwatches in India for 2026.
