Apple is presenting its yearly hardware launch event today at the Steve Jobs Theater in Apple Park and the tech world is buzzing with excitement. This year’s theme, “Awe dropping” is being touted to showcase gigantic product launches from Apple including the iPhone 17 lineup, new Apple Watches, new AirPods, and potentially a new HomePod.
What to Expect From The iPhone 17 Lineup
The main attraction will be the iPhone 17 series presented, which will almost certainly include the base iPhone 17, the ultra-thin iPhone 17 Air, and the iPhone 17 Pro, which will most likely be known for its mobile camera capabilities graphics provided by the A19 Bionic chip, improvements to AI photo taking, and improved battery efficiencies. There are rumors the iPhone team will focus on display improvements to support higher brightness and creeped efficiencies.
Wearables and Audio Announcements
Along with smartphones, Apple is expected to reveal the new Apple Watch versions. These watches are rumored to have improved on health and exercise tracking, greater Fitness+ integration and slimmer form factors. In audio, Apple is expected to update its AirPods, with even greater levels of active noise cancellation, better spatial audio, and a move to USB-C charging to fit Apple’s transition to the universal standard. Apple may also present a new HomePod that will provide deeper sound, a smarter Siri, and better smart home connectivity.
Live Coverage and the Feelings From Behind-the-Scenes
The keynote starts at 1 PM ET (10 AM PT), but coverage has commenced. Engadget’s team of Sam Rutherford, Billy Steele, and more have live coverage from Cupertino and will not only provide updates on new devices, but the vibes at Apple Park, the experience inside Steve Jobs Theater, even what the snacks are for attendees. They will give a hands-on impression of Apple’s new hardware once the keynote closes, to give fans an early feel for how these devices feel and perform.
Why The Event is Worth Following
Apple has been tight-lipped on the surprises, however, the large number of rumored announcements mean we could see a major refresh across a number of product categories. Aside from hardware, this event could also provide updates to iOS 19, watchOS 12 and other platforms that tie the devices into Apple’s larger ecosystem.
This release represents more than just another iPhone reveal – it is likely to shape Apple’s product strategy in 2026, and how tens of millions of users interact with their devices into their everyday lives. Whether Apple will drive down the size of the iPhone, develop smarter wearables, or engage with more immersive audio products, today will be one of Apple’s most important displays in recent memory.
