Three years after discontinuing its job listings feature, Facebook is bringing it back to users in the United States, signaling a renewed focus on helping people find local employment opportunities. The move targets entry-level, trade, and service sector jobs, aiming to provide an accessible platform for job seekers who are just starting their careers or looking for flexible work.
How Facebook’s Job Listings Work
The revived job listings feature is available to all users aged 18 and older. Jobs can be accessed through a dedicated tab within the Facebook Marketplace, as well as via relevant Groups and Pages. Users can filter and sort listings by category, distance, and job type, ensuring they find positions that match their skills and location.
Facebook also plans to offer personalized recommendations based on a user’s job browsing history, making it easier to discover relevant opportunities. After applying, candidates can communicate directly with employers via Messenger, allowing them to schedule interviews, ask questions, and stay updated on their applications.
The History of Facebook Job Listings
The job listings feature originally launched in 2017 in the U.S. and Canada, and expanded to over 40 countries a year later. However, in 2022, Facebook scaled back support to just the U.S. and Canada, ultimately discontinuing the feature in 2023. Analysts attribute the decision to the growing dominance of LinkedIn, which has become the go-to platform for professional networking and job hunting.
By reintroducing job listings, Meta appears to be attempting a return to Facebook’s roots as a platform that connects people not only socially but also professionally and locally.
Why Meta is Bringing Back Job Listings
Meta has not officially stated the reason for reintroducing the feature, but there are several strategic considerations:
- Return to “OG Facebook”: In January 2025, CEO Mark Zuckerberg expressed his goal of seeing a return to the original Facebook experience, focusing on community, local engagement, and utility. Bringing back job listings aligns with this vision.
- Appealing to Gen Z and Early-Career Professionals: By focusing on entry-level and service industry jobs, Facebook aims to attract younger users who are just starting their careers, a demographic increasingly important for the platform’s growth.
- Differentiation from LinkedIn: Unlike LinkedIn, which primarily caters to mid- and high-level skilled roles, Facebook’s job listings emphasize local, accessible positions that are often overlooked by larger professional networks.
- Leveraging User Base: With over 3 billion monthly active users, Facebook has a massive reach. Even if only a fraction engage with job listings, it could become a powerful tool for connecting employers and candidates, especially in local markets.
What This Means for Job Seekers and Employers
For job seekers, Facebook’s reintroduced feature offers:
- Easy access to local employment opportunities
- Personalized job recommendations
- Direct communication with employers through Messenger
For employers, the platform provides:
- Free job posting through Marketplace, Pages, and Meta Business Suite
- Access to a large pool of potential candidates, including young and early-career professionals
- A way to target local applicants for roles in retail, services, and trades
By focusing on accessibility and ease-of-use, Facebook aims to become a practical alternative to LinkedIn for certain job sectors.
Currently, the feature is available only in the U.S., but there are potential plans to expand to other regions, such as the UK, in the future. Analysts see this as part of Meta’s broader strategy to diversify Facebook’s functionality beyond social networking, offering tools that enhance community engagement and local economic participation.
With its vast audience and renewed focus on entry-level jobs, Facebook could become a key player in local employment, particularly for Gen Z and other demographics looking for flexible, accessible work opportunities.
