Tata Consultancy Services (TCS) has announced an expanded five-year partnership with the UK supermarket giant Morrisons, aimed at accelerating digital transformation, enhancing customer experience, and improving operational efficiency. This agreement builds on a decade-long collaboration that began in 2014, marking a new phase in Morrisons’ digital journey.
Over the past ten years, TCS has supported Morrisons in multiple technology initiatives, including a successful supply chain transformation that improved stock availability, reduced waste, and optimized lead times. The new partnership focuses on deep integration across retail, marketing, and e-commerce functions to help the supermarket adapt to the fast-evolving retail landscape.
The primary objectives of this extended deal are centered on four pillars: digital acceleration, customer experience, operational efficiency, and business agility. TCS will modernize Morrisons’ legacy systems, align its operations across multiple business units, and implement advanced automation to streamline day-to-day workflows. This holistic approach will enable faster decision-making and minimize manual interventions, ensuring smoother and more reliable service delivery.
A key goal is to enhance customer experience through a revamped loyalty program and greater personalization. With more than 11 million customers shopping weekly, Morrisons aims to deliver consistent and engaging experiences both online and in stores. The integration of data-driven insights and AI-powered solutions will allow the retailer to offer tailored promotions, anticipate customer needs, and maintain higher satisfaction levels.
TCS will introduce several new technology-led initiatives under this partnership. An Automation Factory will be established to improve efficiency by identifying and automating repetitive processes. Additionally, a Business Intelligent Command Centre (BICC) will provide Morrisons with a 360-degree operational view, enabling proactive issue resolution and improved performance monitoring.
The collaboration will also focus on modernizing digital platforms across loyalty, marketing, and e-commerce channels. By deploying end-to-end engineering services including application design, development, testing, and maintenance, TCS will create a unified and future-ready technology ecosystem that supports business growth.
This agreement reflects Morrisons’ commitment to strengthening its digital competitiveness in the UK retail market. The expected outcomes include faster time-to-market for new features, improved productivity, reduced operational disruptions, and higher service consistency. For TCS, the partnership underscores its growing role as a strategic technology partner for global retailers undergoing large-scale digital transformations.
As the retail sector continues to evolve, this collaboration positions Morrisons to thrive in a digital-first era. By leveraging automation, AI, and data analytics, the company aims to enhance efficiency, deliver superior customer value, and maintain its standing as one of the UK’s most trusted supermarket brands.
