Apple is preparing its most ambitious iPhone expansion ever, signaling a dramatic shift in strategy. Over the next two years, the company is expected to grow its lineup to seven distinct iPhone models, targeting a wider range of users than ever before. This “product offensive” reflects Apple’s move away from a one-size-fits-most approach toward precise market segmentation, covering everything from affordable entry-level devices to luxury, experimental designs.
Apple’s 2026 iPhone Roadmap: Enter the Foldable Era
The 2026 iPhone lineup is expected to introduce a dual-flagship strategy, headlined by Apple’s first foldable smartphone.
The iPhone 17e, launching in spring 2026, will serve as Apple’s value-focused offering. Rumors suggest a return to a glass back with MagSafe support and the debut of Apple’s C1X in-house modem, helping reduce reliance on third-party components while improving efficiency.
In fall 2026, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max. These models could finally adopt under-display Face ID, leaving only a small hole-punch camera on the front. Additionally, a mechanical camera aperture may arrive, allowing professional-level control over lighting and depth of field.
The centerpiece of 2026 will be the iPhone Fold (codenamed V68). Designed as a book-style foldable, it is rumored to feature a 7.7-inch inner display and a 5.3-inch outer screen. Unlike tall foldables from competitors, Apple’s version may open into a wider, iPad-like form factor, positioning it as a premium productivity device.
Apple’s 2027 Lineup: Celebrating 20 Years of iPhone
By 2027, Apple may overhaul its release calendar to maintain year-round momentum. The iPhone 18 and iPhone 18e are expected to launch in spring, potentially cutting costs by simplifying the Camera Control button.
The iPhone Air 2 will reportedly receive a full redesign after lukewarm reception of the first model. With dual rear cameras, a thinner body, and a more competitive price, it aims to balance elegance and practicality.
The highlight of 2027 will be the iPhone 20, a special 20th anniversary iPhone. This “dream device” is rumored to feature curved glass on all four edges, a bezel-less display, an under-display selfie camera, and a minimal metal band replacing the traditional frame.
A New Apple Strategy
By 2027, Apple’s iPhone lineup could span five clear categories: Value (e-series), Mainstream, Ultra-Thin (Air), Professional (Pro), and Luxury (Fold and Anniversary models). This strategic shift positions Apple to compete more aggressively across all price segments while still pushing the boundaries of premium smartphone design.
