Amazon has taken a significant step in transforming the e-commerce experience for its third-party sellers. On Wednesday, the company announced the launch of an always-on AI agent through its updated Seller Assistant tool, designed to help sellers manage and grow their businesses more efficiently. This agentic AI aims to handle tasks autonomously while keeping sellers in control, marking a new era of intelligent assistance for Amazon’s vast marketplace.
What is the New Seller Assistant?
The updated Seller Assistant is an AI-powered agent that can monitor accounts, manage inventory, and even develop business strategies on behalf of sellers. According to Amazon, this agent is capable of working around the clock, moving beyond routine operations to assist in complex decision-making. Sellers can collaborate with the AI, which proactively suggests solutions, flags potential issues, and takes authorized actions, freeing up time for innovation and growth.
“Our agentic AI capabilities are designed to work seamlessly throughout the entire selling experience,” Amazon said in a press release. “Sellers can go from handling every task themselves to collaborating with an intelligent assistant that works proactively on their behalf around the clock, while always keeping sellers in control.”
Key Features of the AI Agent
- Inventory Management: The AI identifies slow-moving products before long-term storage fees accrue. It provides actionable recommendations whether to leave items as they are, lower prices, or remove them entirely.
- Demand Forecasting: Seller Assistant analyzes demand patterns to prepare accurate shipment recommendations, ensuring sellers maintain optimal stock levels.
- Compliance Monitoring: The AI continuously checks that all product listings comply with safety regulations and local rules across the countries where sellers operate.
- Strategy Development: Beyond routine tasks, the AI can help sellers plan marketing strategies, optimize listings, and improve operational efficiency.
- Advertising Assistance: Amazon is extending agentic AI to advertising, enabling sellers to generate ad campaigns and creative content through conversational prompts.
The Impact on Third-Party Sellers
Amazon hosts millions of small- and medium-sized sellers globally, many of whom spend significant time managing operational details. The updated Seller Assistant is expected to reduce administrative burdens and allow sellers to focus on innovation, customer engagement, and business growth.
The introduction of agent-driven commerce represents a growing trend in the tech industry. Companies envision AI agents capable of initiating transactions, making purchases, and even optimizing operations autonomously. Just a day prior, Google released a new payments protocol for agentic transactions, signaling the competitive interest in this emerging space.
This update builds on Amazon’s previous AI tools for sellers, including a video generator for ads and a generative AI tool for improving product listings. By combining these capabilities with the new always-on agent, Amazon is solidifying its role as a leader in AI-assisted e-commerce.
With AI agents now capable of handling operational, strategic, and advertising tasks, third-party sellers can expect a more streamlined, efficient, and profitable selling experience on Amazon.
