Apple’s biggest event of the year is almost here, and excitement is building as the company prepares to unveil the much-anticipated iPhone 17 lineup. The event, called “Awe-Dropping”, will showcase Apple’s next generation of products, including the new iPhones, updated Apple Watches, and more. If you’re eager to tune in live, here’s everything you need to know about how and when to watch the big reveal.
Event Date and Time
The Apple event takes place on Tuesday, September 9, 2025, starting at 10:00 a.m. Pacific Time (PT). That’s 1:00 p.m. Eastern Time (ET) in the U.S., and for viewers in India, it begins at 10:30 p.m. IST. As always, the keynote will be streamed directly from the Steve Jobs Theater at Apple Park in Cupertino, California.
Where to Watch the Livestream
Apple makes it simple for fans worldwide to join in on the excitement. You can watch the iPhone 17 announcement on:
- Apple’s official website – Available on any browser, no special app required.
- Apple TV app – Accessible on iPhone, iPad, Mac, and Apple TV devices.
- YouTube – Apple will stream the event live on its official YouTube channel.
Pro tip: If you want the smoothest experience, you can open both Apple’s official stream and YouTube simultaneously. Sometimes the feeds are just slightly out of sync, and this trick helps ensure you don’t miss a single moment.
What to Expect
While the highlight will be the iPhone 17 series, Apple is expected to introduce several other exciting products and updates. Here’s a quick look at what’s on the horizon:
- iPhone 17 and iPhone 17 Pro: Expect a sleeker design, larger ProMotion displays, improved battery life, and advanced camera features. The Pro models are rumored to include a redesigned camera system, Wi-Fi 7, and up to 8x optical zoom.
- iPhone 17 Air: A completely new ultra-thin model with a slim design around 5.5mm thick, lightweight frame, and a single 48MP camera. This could be Apple’s slimmest iPhone ever.
- iOS 26: The new software update will bring a refreshed look and smarter AI-powered tools, along with enhanced customization and privacy features.
- Apple Watch Series 11 and Ultra 3: Both models are expected to include improved health tracking, longer battery life, and more durable builds.
- AirPods Pro 3: The next generation of Apple’s premium earbuds may offer better noise cancellation, health tracking, and improved sound quality.
Launch Timeline
As with past years, Apple is expected to follow its traditional release schedule:
- Pre-orders for the new iPhone 17 models are likely to open on Friday, September 12, 2025.
- First deliveries and in-store availability are expected to begin on Friday, September 19, 2025.
How to Get Ready
- Mark your calendar for September 9, 2025.
- Choose your preferred streaming platform (Apple’s site, Apple TV app, or YouTube).
- Tune in at the right time for your time zone.
- Keep an eye out for pre-order announcements immediately after the event.
Final Thoughts
Apple’s iPhone launches are always more than just product announcements, they’re cultural events. With the introduction of the iPhone 17 lineup, a brand-new Air model, and updates across the Apple ecosystem, this year’s keynote promises to be one of the most exciting yet. Whether you’re a die-hard Apple fan or simply curious about the latest tech, tuning in live is the best way to catch all the announcements as they happen.
So, grab your device, set your reminders, and get ready to experience Apple’s “Awe-Dropping” showcase from the comfort of your home.
